Jobs,

Manager, Social Media & Brand Engagement

Cvent

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No of Vacancy

Location

Gurgaon

Experience

10-13 Year

Industry

IT/ Computers - Software

Category

Marketing & Communications

Role

Other

Skills

Social Marketing,Brand Visibility

Education

Any graduate

Stream

Communication

Job Type

Full Time

Posted On

09-Apr-2025

Updated Ony

09-Apr-2025

Job Description

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<h2>Job description</h2>

<p><strong>What you will be doing:</strong></p>
 

<ul>
	<li>Own the development and execution of Cvents social marketing strategy, championing the impact of social marketing across the organization.</li>
	<li>Define goals and build the processes and partnerships to ensure we have the right tracking, measurement and listening in place to deliver both high online engagement and broad business impact.</li>
	<li>Oversee the creation, curation, and management of all published content (images, video, written) across various Cvent-owned social media platforms.</li>
	<li>Drive reporting and learning through clear numbers-driven narratives to key partners, including the senior executive team.</li>
	<li>Establish and nurture relationships with executives and internal influencers and create ongoing education programs to enhance brand recall and credibility.</li>
	<li>Help lead a global employee advocacy program, encouraging, educating and enabling employees to share thought leadership content and engage on social media to grow Cvents SOV and brand visibility.</li>
	<li>Define content and editorial strategy in partnership with key marketing leaders.</li>
	<li>Collaborate with cross-functional teams across marketing to ensure cohesive messaging and alignment with broader business objectives.</li>
	<li>Manage creative relationships and work to establish</li>
	<li>Manage social-related MarTech relationships and contracts, ensuring broad adoption/effective use</li>
</ul>

<p>of each platform.</p>

<ul>
	<li>Support other online engagement opportunities (such as review sites, recruiting platforms, etc) as business needs require.</li>
	<li>Stay up to date on the latest social media trends, tools, and best practices, and apply this knowledge to enhance the company's social media presence and internal team efficiency.</li>
	<li>Work with marketing leaders to determine appropriate social strategies for all acquired companies and manage effective execution.</li>
</ul>
 

<p><strong>What you will need for this position:</strong></p>
 

<ul>
	<li>At least 10 years of experience in social marketing, preferably at iconic global consumer brands and/or two-sided marketplaces. Some experience in both paid and organic social marketing roles is a plus. Both B2B and B2C experience is preferred.</li>
	<li>At least 5 years of people management experience and a strong track record of broad stakeholder management across all levels within an organization and with external partners.</li>
	<li>Need India-specific educational requirement guidance.</li>
	<li>Proven track record developing a global brand social strategy that drives engagement and business results.</li>
	<li>Proven track record garnering executive buy-in and building a strong internal influencer and employee advocacy strategy.</li>
	<li>Strong understanding of how organic social media operates as part of the customer journey, brand awareness, and overall marketing strategy.</li>
	<li>A deep understanding of brand awareness, SOV and social metrics, and an ability to connect them back to business impact.</li>
	<li>Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders across an organization.</li>
	<li>A champion of creative excellence through expert brief writing, insights uncovering, and trend-finding skills.</li>
	<li>Exceptional written and verbal communication skills.</li>
	<li>Creative thinker with a passion for storytelling and innovation.</li>
	<li>Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.</li>
	<li>A strong understanding of paid and organic social best practices, platform and channel insights, social listening and reporting.</li>
	<li>Ability to illustrate innovative techniques and processes, including the use of AI, to increase efficiency and productivity.</li>
</ul>
 

<p><strong>Perks and benefits</strong></p>
 

<p>1. Hybrid Work Model</p>

<p>2. Meals provided by the organization</p>

<p>3. Cab facility provided by the organization as per the policy.</p>
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Manager, Social Media & Brand Engagement

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Manager, Social Media & Brand Engagement