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National Trade Marketing Manager -Modern Trade - Leading FMCG
Opportunity with leading FMCG - Must have experience in Modern trade - Person should have worked with national modern trade role under modern trade head as NKAM, Sales Manager Modern Trade - Leading FMCG/ FMCH organisation with pioneering brands which are market leaders in their respective categories Job Description : Your Key Responsibilities will include the following : - Identify key business drivers for sales & share growth as part of the JBP with key accounts. Education UG: B.Tech/B.E. in Any Specialization PG: Any Postgraduate Doctorate: Doctorate Not Required - Create a compelling category growth story & launch plans to list new products. - Work in sync with brand teams & agencies to create powerful activation platforms to drive recruitment into category/brand. - Win market share through a thorough visibility, promoter & promotion strategy. - Develop a POP vision that drives brand & category messaging and brings alive brand imagery in-store. - Prepare and maintain hygiene across multiple budget pools: Promotions, POS, Self-service etc. - Operate within planned budgets and judiciously invest in activities to drive brand growth. - Network with peer group FMCG companies, and consultants to design and implement brand strategies. Profile : - You should come with 8-14 years of FMCG experience working as a sales professional in Modern Trade Marketing experience is must. - Furthermore, to manage the complexity of the role high degree of stakeholder management is an important skill to have. - You should be able to influence without authority and should have a strong understanding of sales processes to operationalize promos & trade activations